About Engelhart Motorsports


Who We Are

Just like you, we are enthusiasts. We share your powersports passion, whether that passion lies on the street, through the dirt, or over the snow. We are motorcyclists, ATV riders, motocross racers, and snowmobile fanatics. We eat, sleep, and live powersports and we’re excited to share our experience and knowledge with the community.

How We Started

The Engelhart Motorsports progressed from a small snowmobile shop housed in a barn to a full-fledged powersports destination spot when we broke ground on our current location in 1972.


We’ve continued to grow for over forty years, providing the Madison, Wisconsin area an innovative and exciting powersports experience. Our campus has expanded to encompass multiple spacious showrooms housing new and used motorcycles , scooters , ATVs , UTVs and snowmobiles .

Our Facility

Engelhart Motorsports New Vehicles

Our main building houses a new vehicle showroom, home to ATVs, UTVs, and snowmobiles from top brands you trust including Can-Am®, Honda®, Polaris®, Ski-Doo, and Yamaha. Whether you ride on two, three, or four wheels (or a track), you’re sure to find the right color and style in stock and under our roof.

Indian Motorcycle® of Madison

Our stand-alone facility dedicated to Indian® American motorcycle brands. You’ll find the perfect mixture of classic American performance and style that will have you craving for the rumbling sound of a big v-twin on the open road.

Engelhart Motorsports Certified Pre-Owned

Our newest showroom features over 150 pre-owned motorcycles , scooters , ATVs , UTVs and snowmobiles . Many vehicles are part of our exclusive certified pre-owned program, passing a rigorous inspection process to be offered with our unique pre-owned guarantee.

Accessories, Apparel, and Parts

Located in our main building and Indian Motorcycle® of Madison building, we have a huge assortment of helmets, riding gear, accessories and parts on display for all shapes and sizes of people and vehicles.

Vehicle Service

Pull in out of the weather in our drive through service center and leave your vehicle in factory trained hands. Our expert technicians treat your vehicle as if it were their own whether you’re in for a tune- up, accessory install, or repair.


Financing your vehicle purchase is a smart and easy way to keep your hard earned cash work hard for you. Our professional and caring financing team works to select only the best terms through a large assortment of local and national lenders.

Our Mission

We’re about relationships and building a great relationship starts with consistently delivering a dealer experience that exceeds your expectations, whether you’re picking up a quart of oil or taking delivery of a brand new bike. And our relationship won’t stop there – through monthly events and supporting our local communities, we’ll continue to build our relationship with you and other passionate powersports enthusiasts.


Engelhart Motorsports is conveniently located near the areas of Verona, Middleton, Sun Prairie, Janesville, and Milwaukee.

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